AI as a growth engine in marketing
Not how you do it faster. But which markets open up, with no one else in them yet.
The idea
Most companies fight in the same spot, over the same customer, with the same playbook. Everyone chasing the same ball. AI redraws the edges of the field: space opens up that was not there before. This keynote is not about which AI tool to buy, but about the question above that: where is that new ground in your market, and how do you get there first.
Three patterns
On stage, Patrick shows three patterns. Marketing finds the place, AI makes it possible. Then you apply them to your own business.
- 01
Markets no one served.
Not because there was no demand, but because it did not add up. Those markets are opening now, and whoever gets there first has them to themselves.
- 02
Customers who fell outside the system.
People who buy nothing today, from you or anyone else, because no offer ever fit them. That is not a fight. That is empty space.
- 03
Offers that did not exist last year.
Something personal, at scale, and fast, all at once. That was not possible before, so the category did not exist. Whoever builds it now decides what it looks like.
What you take away
- One question to take to your own market: where did a cost floor just drop, and what does that suddenly make possible.
- Three patterns you can apply to your own situation right away.
- A conversation for Monday morning that is not about working faster, but about where you win, and what you walk away from.
About Patrick J.H. Giese
Patrick J.H. Giese is a marketing strategist and co-owner of Dogfight. Over twenty-five years of experience, and someone who does not just talk, but builds: with Bright & The Future he sets up AI businesses built on exactly these patterns. No jargon. Clear choices. He brings the strategic story into the boardroom, and makes it concrete enough that you can get to work on Monday.
Frequently asked questions
What is the keynote about?
Not which AI tool to buy. AI pushes costs down where they were always too high, and parts of your market that were never worth serving suddenly are. Patrick shows three patterns; then you apply them to your own business.
Who is the keynote for?
For boards and management teams, for entrepreneurs, and for trade and industry associations.
How long is the keynote and in which language?
One hour, in Dutch or English.
Can the keynote be tailored to our sector or event?
Yes. The story is set, but Patrick shapes it to your sector, your audience and your question. Custom work on request.
How do I request the keynote?
Through the contact form on the homepage, or email hello@wearedogfight.com. We reply personally, within 24 hours.
Yesterday that market was closed. This morning it is not.
Or skip the room. Month one puts these three patterns against your own numbers, in thirty days.
How every engagement begins