Fuel.
Choose.
You do not stand out from the rest.
When this is your story.
- — Put yourself next to two others and the difference is gone.
- — People show interest, and then it goes quiet.
- — You know you are better. Still the cheaper option gets chosen.
Not pushing harder. Making the choice easier.
We sharpen your position.
What you stand for, for whom, and why that is worth more. Not trying to be unique, but clearly more of something than the others. That is the strategic work, and it happens with your board.
We make the difference visible where the choice is made.
The moment people put you next to someone else, they need to see why you. That takes proof, not nicer words.
We check with the people it is about.
We put it in front of real customers, including the people who once did not choose you, and adjust on what we hear. That is judgement, and that is our work. With large numbers testing can be added, but we make no promise about testing: with dozens of choices a year there is no volume for statistics.
Month one: look, choose, make.
Every programme starts the same way: thirty days of looking, choosing, making. We look at your customers and what they are worth, walk the route people take towards you, at you and at three competitors, and lay your offer, your price, your places and your visibility side by side. In week 3 the choice is made at your boardroom table: who you go for, what you stand for, and what that is worth a year. In week 4 the first expression is already there. On day 30 you decide: continue, switch programme at no cost, or stop with everything in hand.
Month one: EUR 12,500, fixed. After that from EUR 9k a month, never more than a fifth of what the opportunity is worth a year.
If on day 30 there is no choice your board can say yes or no to, with the amount and the first work attached, you get the second half back.
First the answer. Then build. Then run.
Look and choose
What we saw, the choice, and the first visible difference: why you, and not the other, per customer type.
Build and run
Position sharpened, the proof made and put in front of real customers, including the ones who walked. We adjust on what we hear.
Ongoing
What works stays, what does not work goes. The market shifts, your offer moves with it.
Who does the work: direction comes from the person at your table and is never outsourced. Execution is staffed per programme from a standing network of specialists, directed by Dogfight. If the work needs six specialists, six show up.
What we make.
No fixed package: the choice from month one decides the mix.
- — The positioning per customer type, in black and white.
- — The proof, written up: cases, numbers and comparisons.
- — The offer structure: clear packages, clear pricing.
- — Material for the people who talk to your customers: presentations, one-pagers, the answers to the questions that always come.
- — The follow-up rhythm: emails and content that keep the relationship warm.
The sum.
If one in ten choices that now go to someone else goes to you instead, the programme is paid for. Check it against your own margin.
- — From month 2: two hours a month from one decision-maker.
- — Five to ten customers we may speak to, including people who did not choose you, as far as that has not happened in month one.
Month one: EUR 12,500, fixed. After that from EUR 9k a month, calculated on the sum from month one: never more than a fifth of what the opportunity is worth a year. Never on hours. Six months minimum from month 2, and every quarter you decide whether it continues.
If the work is not running by the end of month 2 as agreed, we keep working at our own cost until it is.