Spark.
Discover.
You do not exist yet in your market's mind.
When this is your story.
- — You are better than you are known.
- — When someone thinks of your kind of company, your name is not the first to come up.
- — You are only found when people already know who they are looking for.
Don't shout louder. Stay in mind.
We choose the places and the moments.
Not everywhere. On the three to five places where your market looks, and at the moments the question arises, well before anyone is ready to buy.
We make a form that can only be yours.
Not a standard campaign any competitor could run tomorrow. A form of your own that lasts, with content that moves with the market.
We make sure you get named.
Your copy and sources set up so your name comes up when someone searches, on Google and with an AI assistant. That is work, not a promise about an algorithm.
Month one: look, choose, make.
Every programme starts the same way: thirty days of looking, choosing, making. We look at your customers and what they are worth, walk the route people take towards you, at you and at three competitors, and lay your offer, your price, your places and your visibility side by side. In week 3 the choice is made at your boardroom table: who you go for, what you stand for, and what that is worth a year. In week 4 the first expression is already there. On day 30 you decide: continue, switch programme at no cost, or stop with everything in hand.
Month one: EUR 12,500, fixed. After that from EUR 7k a month, never more than a fifth of what the opportunity is worth a year.
If on day 30 there is no choice your board can say yes or no to, with the amount and the first work attached, you get the second half back.
First the answer. Then build. Then run.
Look and choose
What we saw, the choice, and the line that sticks as the first expression: at which moments your name needs to come up, with which message, and why your customer will remember it.
Build and run
Places set up, material made, it is out there. The first reading of what works. No report, decisions.
Ongoing
New work every month you can point to. A review with the board every quarter.
Who does the work: direction comes from the person at your table and is never outsourced. Execution is staffed per programme from a standing network of specialists, directed by Dogfight. If the work needs six specialists, six show up.
What we make.
No fixed package: the choice from month one decides the mix.
- — The message and the creative line, developed from the one line.
- — Campaigns on the chosen channels: set up, launched, adjusted.
- — A steady rhythm of content: copy, image and video, whatever the work calls for.
- — A podcast series of your own: a full year in front of the people who matter. Made by our label hardijs.nl (Dutch only).
- — How you are described where people search: your site, your copy, your mentions.
- — New work every month you can point to.
The sum.
If for every ten customers you win now, one more comes in who would never have found you otherwise, the programme has paid for itself. Check it against your own margin.
- — From month 2: two hours a month from one decision-maker.
- — Access to the people who talk to your customers every day.
Month one: EUR 12,500, fixed. After that from EUR 7k a month, calculated on the sum from month one: never more than a fifth of what the opportunity is worth a year. Never on hours. Six months minimum from month 2, and every quarter you decide whether it continues.
If the work is not running by the end of month 2 as agreed, we keep working at our own cost until it is.