Spark.
Discover.
Your best salesperson is the name they already know.
What has changed.
The longlist is increasingly not made by your buyer. He puts the question to an assistant and gets three names back. If you are not among them there is no second chance: there is no second page. Google has not gone away, your buyer still reads, and his colleague still has an opinion. A layer has simply been added that nobody is managing.
For brands too good to stay undiscovered.
- — Nobody thinks of you the moment they start looking.
- — You lead the market on product, not on recognition.
- — Sales spends more time explaining who you are than selling.
Don't shout louder. Stay in mind.
Not everywhere, on five places
Not everywhere. On three to five moments that matter.
Once seen is nothing
Staying in mind is different work from being reached. We steer on what resonates, not on what scores.
Present in the answer
Named when someone searches, on Google and in an assistant. That is work on how you are described, not a promise about an algorithm.
Set up first. Then it runs.
Set up
First we sharpen the marketing choices from The Table: at which moments your name needs to come up, with which message, and why your buyer will remember it. Then we build the channels and the material around that.
Out the door
The first campaigns go into the market. We look not only at what scores, but at what sticks with the people who will buy later.
Ongoing
Recognition is built in rhythm. Sharper on message and moments every month, and every quarter with leadership: is the position getting stronger?
Change of course
Then we change course the moment the numbers say so, not at the end of the quarter. Setting up again takes days, not months. That is why we can afford to.
Who does the work: direction comes from the person at your table and is never outsourced. Execution is staffed per programme from a standing network of specialists, directed by Dogfight. If the work needs six specialists, six show up.
What we aim for.
If an order is worth EUR 80k to you, one extra serious enquiry a month pays for the whole programme.
People thinking of you before they buy
Reach with the ones that matter
Attention per touch
- — One half-day kick-off with leadership and sales.
- — Two hours a month from one decision-maker.
- — Access to your numbers and your sales team.
From EUR 7k a month, six months minimum. The Table works out what leaving this problem in place costs you a year. The programme never costs more than a fifth of that amount, and never on hours. Every quarter, you decide whether it continues.
The plan from The Table says what needs to be ready when. If we miss that, we keep working at our own cost until it runs.