Lift.
Stay.
Your next customer comes along with your last.
For companies too good for one-off customers.
- — You win new customers hard, and watch too many walk away.
- — Your customers buy once, and then you hear nothing.
- — Your best results stay behind closed doors.
The relationship as a product. Not as marketing.
Leaving has become predictable
Three years of revenue per customer side by side predicts departure months ahead, from data you already hold.
A reason for contact
Contact now happens mostly around problems and renewals. Exactly the wrong moments to be talking.
Getting others to pass it on
Good work does not travel by itself. A good story does.
Set up first. Then it runs.
Set up
The customer list from The Table becomes marketing per customer group: who deserves which attention, with which message, at which moment. Reasons built on customer insight, not a call script.
Out the door
You have the conversations, with a reason that makes sense. We make the first results visible.
Ongoing
We keep reading the signals in the customer base: who goes quiet, who grows, where the story needs to change. Every quarter with leadership.
Who does the work: direction comes from the person at your table and is never outsourced. Execution is staffed per programme from a standing network of specialists, directed by Dogfight. If the work needs six specialists, six show up.
What we make.
No fixed package: the plan from The Table decides the mix.
- — The customer list with names and amounts: who is shrinking, who has gone quiet, where the cross-sell gaps are.
- — The occasions: a reason for contact per customer group, at the right moment.
- — The material for those conversations, ready for whoever has them.
- — Cases and results from your customer base, written up into the proof Spark and Fuel run on.
- — The first ninety days after signing, as a fixed programme for every new customer.
What we aim for.
If you lose ten customers a year, keeping two more is enough to pay for the programme.
Revenue from customers you already have
How long customers keep buying
Customers doing the work for you
- — Access to your customer data and the colleagues who speak to customers.
- — One half-day kick-off.
- — Two hours a month from one decision-maker.
From EUR 7.5k a month, six months minimum. The Table works out what leaving this problem in place costs you a year. The programme never costs more than a fifth of that amount, and never on hours. Every quarter, you decide whether it continues.
The plan from The Table says what needs to be ready when. If we miss that, we keep working at our own cost until it runs.