Retain.
The cheapest acquisition is the customer you already have.
Sending everyone the same newsletter is fooling yourself. Different customers, different phases, different conversations.
Referrals designed as a product. Not left to chance. Reviews, case studies, UGC.
AI segments continuously by behaviour. AI reads churn signals weeks ahead. AI keeps flows current. Humans hold the conversations no flow can.
Analysis, segmentation, lifecycle map. The first list of at-risk customers is on the table.
Flows and protocols. First interventions on acute risks. No waiting for a complete setup.
Full launch. Iteration cadence in place. First advocacy requests live.
Monthly, three tracks: optimise, intervene, advocate. Quarterly review with analysis.
Revenue from customers you already have
How long customers keep buying
Customers doing the work for you
Discover.
Convince.