Lift.
Stay.
Your bucket leaks.
When this is your story.
- — You bring in new customers and lose just as many in the meantime.
- — People buy once, and then you hear nothing more.
- — You only hear someone has left once they are already gone.
The relationship as a product. Not as marketing.
We show who is slipping away.
Three years of revenue side by side, per customer or per customer group. Who is shrinking, who has gone quiet, who is growing. In amounts, not as an average.
We make reasons to come back.
Not another reminder that the contract is ending. An insight into their own market, a mirror on what they buy, an invitation, a new use for something they already have. All year round, in a form that suits you.
We make sure it gets passed on.
Collecting stories and referrals systematically instead of hoping for them. We make the material, you ask for it.
Month one: look, choose, make.
Every programme starts the same way: thirty days of looking, choosing, making. We look at your customers and what they are worth, walk the route people take towards you, at you and at three competitors, and lay your offer, your price, your places and your visibility side by side. In week 3 the choice is made at your boardroom table: who you go for, what you stand for, and what that is worth a year. In week 4 the first expression is already there. On day 30 you decide: continue, switch programme at no cost, or stop with everything in hand.
Month one: EUR 12,500, fixed. After that from EUR 7.5k a month, never more than a fifth of what the opportunity is worth a year.
If on day 30 there is no choice your board can say yes or no to, with the amount and the first work attached, you get the second half back.
First the answer. Then build. Then run.
Look and choose
What we saw, the choice, and the first reasons to get in touch, with the list attached: who deserves which attention, with which message, at which moment.
Build and run
Reasons made, rhythm set, the first stories collected.
Ongoing
New reasons, new stories and an updated list every month. A review with the board every quarter.
The line is explicit: we make the list, the reasons and the rhythm. You keep the contact with your customers yourself. We do not take over that relationship.
Who does the work: direction comes from the person at your table and is never outsourced. Execution is staffed per programme from a standing network of specialists, directed by Dogfight. If the work needs six specialists, six show up.
What we make.
No fixed package: the choice from month one decides the mix.
- — A clear view of your customers: who is shrinking, who goes quiet, and what else they could get from you, in amounts.
- — The reasons to get in touch, per customer group, at the right moment.
- — The material to bring those reasons to your customers: in an email, in content or in a conversation.
- — Conversations with your customers, including ones who left.
- — Stories and results from your customers, written up into the proof Spark and Fuel run on.
- — The first ninety days after the first purchase, as a fixed rhythm for every new customer.
The sum.
If you keep one in ten of the customers you now lose, the programme has paid for itself. Check it against your own margin.
- — From month 2: two hours a month from one decision-maker.
- — Access to the people who keep in touch with your customers.
Month one: EUR 12,500, fixed. After that from EUR 7.5k a month, calculated on the sum from month one: never more than a fifth of what the opportunity is worth a year. Never on hours. Six months minimum from month 2, and every quarter you decide whether it continues.
If the work is not running by the end of month 2 as agreed, we keep working at our own cost until it is.