Lift.
Stay.
Your cheapest channel is a customer who passes the word on.
What has changed.
A departing customer always announced himself in signals nobody read, because reading was too expensive. That argument has expired. Three years of revenue per customer, quote patterns and contact frequency predict churn months ahead, from data you already hold. Anyone still surprised by a departing customer has not looked.
For companies too good for one-off customers.
- — You win new customers hard, and watch too many walk away.
- — Your customers buy once, and then you hear nothing.
- — Your referrals happen, but no one is steering them.
The relationship as a product. Not as marketing.
Churn has become predictable
Three years of revenue per customer, side by side. Who is shrinking, who has gone quiet, who is growing. With names and amounts, not percentages.
A reason to call
Account managers call about problems and renewals. We create the reasons for every other moment.
Getting others to pass it on
Asking for references and cases systematically instead of hoping for them. We make the material, you ask.
We make the list, the material and the rhythm. Your account managers have the conversations. We do not coach salespeople and we do not call your customers.
Four weeks to set up. Then it runs.
Set up
The customer list from The Table becomes work. Reasons to call created, rhythm fixed, first actions on customers who have gone quiet.
Out the door
Account managers call with a reason. The first references are requested.
Ongoing
New reasons, new cases, updated list, month by month. Quarterly review with leadership.
Change of course
Then we change course the moment the numbers say so, not at the end of the quarter. Setting up again takes days, not months. That is why we can afford to.
What we aim for.
If you lose ten customers a year, keeping two more is enough to pay for the programme.
Revenue from customers you already have
How long customers keep buying
Customers doing the work for you
- — Access to your customer data and your account managers.
- — One half-day kick-off.
- — Two hours a month from one decision-maker.
From EUR 7.5k a month, six months minimum. The Table works out what leaving this problem in place costs you a year. The programme never costs more than a fifth of that amount, and never on hours. Every quarter, you decide whether it continues.
If it is not running as agreed after four weeks, we keep working at our own cost until it is.